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GTM practice · Loopline (fictional)

Founder GTM Simulation

You're consulting with Loopline's founder. Ask questions to learn what you'd need for a GTM plan. The founder only knows what's in their business; they won't hand you the answers.

The brief

Loopline is invoicing and payment-reminder software for independent HVAC and plumbing contractors.

Areas to uncover: Product value, Buyer needs, Sales motion, Budget, Market constraints, Current traction, Growth priorities. Covered so far: 0 of 7.

  1. FounderThanks for making time. I need a go-to-market plan that doesn't depend on me. Where do you want to start?